The Vera Wang Boutique, Sydney, Australia
On June 1, 2012, Vera Wang announced the opening of her first store in Australia, a stand-alone bridal boutique at the InterContinental Sydney at 117 Macquarie Street. The Vera Wang boutique sits within the arched colonnade at the rear of the InterContinental’s famous cortile. Its décor reflects the new Vera Wang store concept; rendered in shades of grey with a sleek grey concrete floor, charcoal walls and blackened steel accents. The aesthetic is both minimalist and mysterious; the romance is left to the bridal dresses, which line the space on elegant racks and sit on mannequins within the arched windows.
Occupying 140 square metres in the heritage site, the store follows the tradition established when Vera Wang opened her first salon in New York’s Carlyle Hotel. The boutique will house Vera’s signature bridal gowns and accessories from footwear to corsages, as well as fragrance and highlights from the designer’s Wedgewood Home Collection.
The Vera Wang bridal service is by appointment only and is the first time that Australian brides have had the opportunity to experience the complete Vera Wang range. Another highlight for Australian brides will be the twice yearly Vera Wang Trunk Shows, to be held in the boutique each May and November.
Says Vera Wang of the Sydney opening: “I’m absolutely thrilled to now be able to reach the Australian market directly. We have many Australian brides as customers, and it is great to bring the brand to a market that adores fashion.”